In early 2000, our President and founder, Todd McCally, was bombarded with requests from its current ImOutdoors, Inc. clients looking for placement on search engines like Yahoo, AOL and a new search engine with a funny name like Goggle or Google. He knew very little about getting placement on any search engine besides the one his company had built for the outdoors industry and ESPN Outdoors. After about six days of reading books and performing countless searches online in Yahoo, he felt like he had figured out the recipe that caused sites to place well. It was the coding and content that told the story of what they did and where they did it. He second guessed himself for another five weeks; it couldn’t be that simple! After more countless searches to confirm his findings, he felt he was ready to give some clients some free assistance to see if what he’d learned worked. Well, it worked and it worked well. Those clients were charged $29.95/mo for their new-found placement so BringMeBiz, Inc. was formed!
In just a matter of months, 42% of the ImOutdoors’ client base jumped on the bandwagon for search engine placement on AOL, Google, Yahoo, MSN plus a ton of the other lesser known search engines. It was easier back then to get great placement, there was less competition. Today, most people compete against millions of other sites for the front page listings. The search engines continually change their algorithms but we stay on top of the latest trends and our clients sites never see dramatic changes in their ranking while Google rolls out its next change.
All this search engine optimization stuff is common sense. Yes, it’s technical in nature for the average business owner but every day we talk to people that say, why is “he” on the front page when I run a superior operation? The reason is simple, the search engines don’t know you and they don’t know you provide a better service or product than the other guy. All they have to go by is what you tell them, via your website. What you tell them is in your coding and content of your website. If you don’t tell them much or what you do tell is hard for them to understand, you don’t get a very good score so you don’t get very good placement in the search engines. The search engines are machines, they don’t know you and they can’t see you. If all you give them is images on your site and you don’t label them properly, you’re invisible to them! You may have just spent $5K-$10K on your new site design but if the search engines don’t like, who is going to see it? Having great search engine placement is all about having relevance within your site. Within your coding or your infrastructure, your on-page content, your link popularity (if it’s good) and your traffic rank. You are not going to see the full potential of what your site can do for your bottom line until these four key elements have been addressed. That is what we specialize in. No matter what the search engines have thrown at us over the past 20+ years, our core values for our optimizations have never let us down. We have optimized over 44,000 webpages for our clients and we are very proud to say we have not seen one instance where existing placement was not dramatically improved and non-existent placement became great placement on multiple search engines.
If you are paying-per-click now for your search engine traffic, there is an alternative that is a more affordable solution to search engine traffic and provides a better return on your investment overall. If you are going to sell Halloween masks the months of September and October, then PPC is perfect for you. But, if you are in business to generate revenue month after month, year after year, go with organic search engine placement and stop fighting with the sharks who are clicking your ad so it will expire so they can move up! You need a permanent solution that organic placement provides. That’s what we do, guaranteed or your money back!